Friday, January 21, 2005

 

For Studios: How to Get More Exposure for Your Trailers

  1. Provide popular formats. Divx, anyone? Have you looked at the P2P networks lately? Quicktime, asx, and wmv should be offered as alternates.
  2. Worried about bandwidth? Use Bittorent. It distributes the download burden over a peer-to-peer network, so that you don't have to pay for it.
  3. Studios should run trailer blogs, like this one. Every time you produce a new trailer, blog it, and ping the post. The pings encourage search engines and metablogs to update your listing, and some will get your blog featured on "recently updated" lists -- free traffic.
  4. Create separate RSS feeds for each format that you support. This will allow your users to subscribe to the feed with the format that they prefer.
  5. Encourage the use of Videora. It makes it easy for users to subscribe to your blog, and automatically download new trailers using Bittorent.
  6. Avoid flash! Sure, you can do lots of cool things flash, but don't make it the only way to navigate your content and download your trailers. Stick to W3C standards to ensure that your site will be usable by the widest possible audience.
  7. Avoid embedding your trailers. Provide standard links, instead. Standard links encourage deep linking. You might think that building barriers to your content will encourage people to link to the page, instead of the trailer, but the truth is that most people will just skip your site and move on if they can't find what they're looking for.
  8. Provide bigger trailers! People don't like to squint to see what's going on in your trailer. More than 60% of upper-middle class families in America have broadband internet access. For my part, I only know one person who's still on dial-up. Don't be afraid to offer 720 x 480, or even 1280 x 720. If you're using Bittorent, it won't cost you any more money.

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